Have you ever wondered why when you see some colors you get hungry?
We are surronded by colors and believe it or not, it’s a powerful psychological tool.
Let’s think about fast food. They all have something in common, they use the same colors such as yellow, orange , blue and red. Why? because the combination of these colors makes you hungry!.
It is no accident that Campbell’s soup has used the same colors on their labels for years and when I mentioned that product, I’ll bet an image of that label popped into your head.
This is a very interesting topic and we can spend hours talking and debating about the psychology of colors. So be careful because by using colors, you can send a positive or negative message, encourage sales, calm a crowd, or make an athlete pump iron harder. The World Wide Web, and different cultures have differing views on the meaning of color
Black
Authority and power, stability and strength. It is also the color associated with intelligence( black glasses, graduation black robe). Sometimes associated with evil . In the western hemisphere black is associated with grieving. Black is a serious color that evokes strong emotions; it is easy to overwhelm people with too much black. Also is a very sensual and serious color.
White
This is the color associated with purity; cleanliness (doctors in white coats) and the safety of bright light (things go bump in the night … not the bright sunshine!). It is also used to project the absence of color, or neutrality. White associated with creativity (white boards, blank slates). It is a compression of all the colors in the color spectrum. When you see the white color, it automatically gives you peace and tranquility.
Gray
Gray is most associated with timeless, middle-of-the-road, solid things in life. Too much gray leads to feeling mostly nothing; but a bit of gray will add that solid feeling to your product. Some shades of gray are associated with old age, death, depression or a lost sense of direction.
Red
Want to capture the attention of your audience? Use red. It is often where the eye looks first. Red is the color of energy and it’s associated with movement and excitement. Something funny?, some studies show red cars get more tickets. Red is the symbol of life and, for this reason, it’s the color worn by brides in China. Red is used at holidays that are about love and giving (red roses, Valentines hearts, Christmas, etc.)
Pink
Pink is the most calming of all colors — often our most dangerous criminals are housed in pink cells as studies show that color drains the energy and calms aggression. Think of pink as the color of romance, love, and gentle feelings, to be in the pink is to be soothed.
Blue
Seeing the color blue actually causes the body to produce chemicals that are calming; but that isn’t true of all shades of blue. Some shades (or too much blue) can send a cold and uncaring message.Over the ages blue has become associated with steadfastness, dependability, wisdom and loyalty (note how many uniforms are blue). People tend to be more productive in a blue room because they are calm and focused on the task at hand. Some studies are showing that weight lifters can lift more weight in a blue gym – in fact, nearly all sports are enhanced in blue surroundings.
Green
The color of growth, nature, and money. A calming color also that’s very pleasing to the senses. Dark forest green is associated with terms like conservative, masculine and wealth.It is also the color associated with envy, good luck, generosity and fertility. It is the traditional color of peace, harmony, comfortable nurturing, support and well paced energy.
Yellow
Associated with laughter, happiness and good times. A person surrounded by yellow feels optimistic because the brain actually releases more seratonin. It has the power to speed up our metabolism and bring out some creative thoughts . Yellow can be an effective tool in marketing to greater sales.
Orange
It’s the color tied most this fun times, happy and energetic days, warmth and organic products. It is also associated with ambition. There is nothing even remotely calm associated with this color. Orange is associated with a new dawn in attitude.
Purple
This is a color that is used in the royal family.Is associated with wealth, prosperity, rich sophistication. This color stimulates the brain activity used in problem solving. However, Use purple most carefully to lend an air of mystery, wisdom, and respect. Young adolescent girls are most likely to select nearly all shades of purple as their favorite color.
Brown
This color is most associated with reliability, stability, and friendship. It’s the color of the earth itself. It is too is associated with things being natural or organic. Cofee, bakeries, national parks and rustic restaurants use this color in their logos.
CAROL INK GRAPHIC DESIGN
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Tags: Color, Graphic Design
